Insurance marketing. How does digitalisation help with sales?

Practical tips for more targeted marketing for insurance brokers and companies. Why are target groups only reached once a claim has already occurred? How can you shift the focus from push to pull marketing? Expert insurance insights in 30 minutes.

We present a panel discussion that recently took place during our digitisation conference, Bits & Business. The topic: Deep dive into insurance marketing – how to market complex products? Our 4 insurance industry panellists – Bastian Kunkel, VMK Versicherungsmakler; Robert Thiele, Releox; Dr Robin Kiera, Digitalscouting.de; and Hannes Heilenkötter from Blaudirekt – know that insurance sales often involve numerous steps, including consultation, before closing a deal. They share exciting approaches to digital marketing and deliver what is effectively a condensed masterclass in how to sell insurance, all within 30 minutes.

Podcast episode:

The discussion panel’s theses include: insurance target groups are often only reached when it is already too late – once a claim has occurred and a policy can no longer be sold. Furthermore, the target group lacks trust in insurance services even more than they lack understanding of them. Will the insurance payout actually happen? What exactly is covered? Our experts demonstrate how insurance companies can communicate more transparency than a brand advert featuring Usain Bolt. They show how insurance agents and brokers can significantly strengthen trust during the sales phase and how insurers can ultimately optimise new customer acquisition.

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By the way 📰💡: Interested in a comparison of insurance broker software? Take a look at our independent guide to broker management systems (BMS), featuring a tool comparison and best practices. You might also be interested in the marketing strategy in the niche segment of specialist insurer Exali from our podcast episode, or our case study with Getsafe on using Caya for post digitisation.