Marketing in the insurance sector. How does digitization help in sales?

Hands-on tips for marketing in a targeted manner for insurance brokers and insurance companies. Why are target groups only reached when the insurance claim has already occurred? How to shift focus to pull instead of push marketing? Bundled insurance expertise in 30 minutes

We are presenting a discussion panel that was recently held during our digitization conference, the Bits & Business took place. The topic heading: is here: Deepdive insurance marketing: How to market products that require explanation? Our 4 panelists from the insurance industry Bastian Kunkel, VMK insurance broker; Robert Thiele, Releox; Dr. Robin Kiera, Digitalscouting.de; Hannes Heilenkötter from Blaudirekt know that insurance sales often require many steps, including advice, until the contract is concluded. They bring exciting approaches to digital marketing and provide virtually compressed sales coaching on how to sell insurance within 30 minutes.

Podcast episode:

The discussion panel's theses include: Insurance target groups are often only reached when it is already too late. When the insurance claim has occurred and it is no longer possible to take out an insurance contract. In addition, even more than understanding insurance services, the target group lacks confidence in them. Does insurance actually have to be paid out? What exactly is insured? Here, our experts show how insurance companies can communicate more transparently than with an image commercial with Usain Bolt. They show how insurance agents and insurance brokers can significantly strengthen trust right from the sales phase and how insurance companies can ultimately optimize the acquisition of new customers.

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By the way 📰💡: Interested in comparing to insurance broker software? Check out our independent guide to broker management programs (MVP) with tool comparison and best practices for using them. The marketing strategy in the niche segment of specialist insurer Exali may also be based on our podcast episode or our Case study with Getsafe Interesting for you about using Caya for post-digitization.